Build the franchise.
Don’t buy one.
What if your next company didn’t need thousands of customers, a storefront, or a product nobody’s heard of? Twenty commercial contracts at $5,000 a month is $1.2 million a year. You don’t sell all twenty at once. You stack them, service them right, and keep them.
Built by Rudy Perez Jr., who scaled Sanitize 360 past $1M a year, and Corey Landrie, 20 years in franchise cleaning.
Watch this first · 10:59
The Independent Franchise Framework
Then answer 5 quick questions to unlock Rudy’s calendar.
Not sexy. That’s the point.
While everybody’s chasing the next trend or the next AI app, offices, schools, clinics, churches, warehouses and government buildings still need to be cleaned. They needed it yesterday, they need it today, and they’ll need it years from now. The demand already exists. The money is already being spent.
Monthly recurring revenue
Win the contract once and get paid every month for as long as you deliver what you promised. Fencing and roofing companies have to sell every single day. You don’t.
Demand that doesn’t go away
As long as there are buildings and companies doing business in them, they need them cleaned. Good economy or bad.
AI can’t clean a building
AI can help you win customers and run the back office. It’s never going to walk a building top to bottom and clean it.
Low cost to start
No storefront, no inventory, no franchise fee. You don’t need a lot of money down to get started.
Every lit window is a business
that needs cleaning.
Recurring demand. B2B contracts. Real facilities in every city.
The math is simple.
One $3,000 monthly contract is $36,000 a year. One $5,000 contract is $60,000. One $10,000 contract is $120,000. Stack the right accounts, price them properly, staff them correctly and keep them, and you don’t need thousands of customers.
That doesn’t make it automatic. It makes the math simple.
Illustration only. It assumes you keep every account. Your results depend on your market, pricing and execution.
Each one is worth $60,000 a year. That’s what it takes to reach $1M. At your pace, you’re there in about 17 months.
Lesson 4 of the free crash course runs this with your real numbers
They own the LLC. The LLC owns their life.
Most people get into cleaning because it seems easy. Then they get stuck. They hit about $50,000 a month wearing every hat in the company, stressed out every single day. At that point they might as well go get a nine-to-five.
- Salesperson
- Recruiter
- Account manager
- Inspector
- Emergency cleaner
- Complaint department
Most cleaning owners don’t have a cleaning problem. They have a business acquisition problem.
- No predictable way to reach decision-makers
- Proposals that look AI-generated or copy-pasted from an old template
- Pricing that’s a guessing game
- No structure to service the account profitably once they win it
- Follow-up that depends on somebody remembering
Most owners don’t have a pipeline. They have hope. Hope is not an acquisition system.
Corey Landrie · Co-founder, 7 Figure CleaningMore leads won’t fix that. If you can’t convert, price, staff and keep the account, more leads just create more ways to lose money.
What you need is infrastructure.
The Independent Franchise Framework
We install the infrastructure of a sophisticated cleaning franchise inside a company you own and control. Your brand. Your clients. Your equity. Your future.
Foundation
Look like the safer decision
Who you target, which facilities fit your market and capacity, and why a decision-maker should trust you over the vendor they already have. “We’re dependable” isn’t positioning. It’s the minimum.
- Target facilities & market
- Brand, offer & message
- Website & online presence
Contract acquisition
Hope is not an acquisition system
Find the right facilities, reach the right people, run discovery and walkthroughs, write proposals and follow up until you get a real decision. Some owners already have thousands a month sitting in old proposals.
- Prospecting & pipeline
- Walkthroughs & proposals
- CRM, follow-up & speed-to-lead
Profitable pricing & sales
Win contracts, not problems
A $10,000 contract that costs $10,500 to service isn’t a win. It’s a liability. You learn the numbers beneath the proposal, then sell the solution without competing on price.
- Labor hours, wages & payroll burden
- Production rates & supplies
- Overhead & margin
Operational fulfillment
Keep the revenue recurring
Recruit, hire, train, launch the account, inspect the work and fix problems before they turn into cancellation notices. Customers cancel when repeated mistakes convince them nobody’s in control.
- Hiring & training
- Account launches & inspections
- Client communication & retention
Owner independence
Lead the company
The goal isn’t a bigger job. Processes get documented, responsibilities get delegated and performance gets measured, so you lead the company instead of being its most overworked employee.
- SOPs & documentation
- Delegation & management
- KPIs & dashboards
Your life cannot outperform the image you have of yourself. Neither can your business.
You can have the right script and still avoid the call. You can know the right price and still discount it because you’re afraid of rejection. That’s why 7FC clients get Rudy’s Image Nation teaching on the Law of Image. We build the company and the person who leads it.
Acquire/Price/Fulfill/Retain/Scale
Three kinds of people. One system.
I want to be an entrepreneur
You know you want to build something of your own. You don’t have hundreds of thousands to put into a franchise, and you’re confident you can win commercial contracts.
Start the free crash courseI own a cleaning company
You’re stuck and can’t scale, or you’re doing residential and you know it’s a headache. You want commercial contracts and a company that runs without you.
Watch the breakdownI’m looking at franchises
You have the money and you’re ready. You just haven’t picked the business, or you’re already reading franchise disclosure documents. Run the real 5-year math before you sign anything.
Run the franchise mathLearn it. Build it with us.
Or have us install it.
You’re not buying another course with a login code and getting left alone. We don’t work that way. Even our first level gets you on a coaching call with us every week.
Learn the system
For self-starters who want the full playbook and weekly guidance.
- The complete 7FC course
- Rudy AI, a 24/7 coach trained on our playbook
- Templates, SOPs & checklists
- Weekly group coaching call
Build it with us
For owners who want deeper coaching, accountability and direct access.
- Everything in Level 1
- Two group coaching calls a week
- Monthly 1:1 strategy session
- Direct access to Rudy & Corey in Slack
- Accountability on your numbers
We install it
For operators who want our team building the infrastructure with them.
- Everything in Level 2
- Website, CRM & pipeline built for you
- Text & email automations, speed-to-lead
- Bidding & closing support
- Limited founder spots
Pricing depends on the level and where you are. We walk through it on your strategy call so you can decide with all the information.
Operators, not course creators.
Rudy Perez Jr.
I started Sanitize 360 by myself, $50,000 in debt, with no experience, and scaled it past a million dollars a year in about three years. It changed my life. I went from broke to having choices: delegating the work, being home with my family, golfing, taking trips.
Government buildings, military installations, police departments, hospitals, prisons. If it’s a building, I’ve probably cleaned it.
This isn’t theory from people who made their money teaching theories.
Corey Landrie
About 20 years in janitorial and franchise cleaning: franchise sales, account development, operations, and overseeing a portfolio producing over $30 million a year in revenue.
I’ve watched owners scale, and I’ve watched owners work constantly in their business instead of on it.
The difference isn’t how they clean. It’s whether they understand the business surrounding the cleaning.
Could you figure it out yourself? Absolutely.
But figuring it out isn’t free. You pay for it with your reputation, thousands of hours and thousands of dollars: underpriced contracts, missed opportunities, bad hires, wrong equipment, lost accounts and failed systems. We’ve been through all of it, and we put it into a program you can follow.
Or you buy a franchise and pay for their system for as long as you operate. As Corey puts it: “Most franchise agreements are 10 to 20 years.” 7 Figure Cleaning helps you do it independently. Just not by yourself.
| Typical franchise | Independent with 7FC | |
|---|---|---|
| Upfront franchise fee | Often $30K–$60K+ | $0 |
| Ongoing royalties | Commonly 5–10% of revenue, plus an ad fund | 0%, forever |
| Territory | Assigned to you | Wherever you can win |
| Who owns the brand | The franchisor | You |
| What you have at the end | A license, on their terms | A company you can sell |
Ranges based on publicly available franchise disclosure documents for commercial cleaning brands. Terms vary by brand; always read the FDD.
Will we guarantee seven figures? No honest person can.
This isn’t a get-rich-quick business. When you come in, you’re going to be busy getting your hands dirty for a while. Your results depend on your market, your resources, your sales activity and your execution.
The facilities already exist. The buyers already have the money. The model already works. We bring the map, the systems, the tools and the support. You still have to drive.
Questions, answered straight.
Is my company too small for this?
Small isn’t the problem. Directionless is. If you have one account, there’s a system for stacking the next one.
I don’t have a cleaning company yet. Is this for me?
Yes. Starting with the right foundation saves you years of avoidable mistakes. Start with the free crash course, then apply when you’re ready.
I do residential. Can I move into commercial?
That’s one of the most common moves we help with. Commercial contracts, sales cycles and staffing work differently from residential, and we show you exactly how.
I’m already doing well, just overwhelmed.
Revenue doesn’t automatically create freedom. Systems create capacity. That’s the owner-independence part of the framework.
I’ve bought training before. Why is this different?
Ask yourself if that training changed the business or just gave you more content to watch. Every level here includes live coaching with Rudy and Corey, and at the top level our team installs the systems with you.
Is 7 Figure Cleaning a franchise?
No. We’re an education and coaching company. You build your own brand, keep 100% of your company and never pay us royalties.
What happens on the strategy call?
We look at where you are, find your primary constraint and tell you which path makes sense, if any. If we can’t help you yet, we’ll tell you that straight.
- Keep doing what you’re doingand keep losing out.
- Figure it out aloneand spend years trying to scale, wishing you’d started sooner.
- Get the systemand get ready to work. We’re serious about this.